A layered celebration cake finished with chocolate and berries

Tartan Rose · New Plymouth

Part of Your Story.

From your morning coffee to life's biggest celebrations.

Est. 2010 326 Devon St East Open Mon–Thu & Sat · 7:30am–2:30pm

About Tartan Rose

A café, a cake studio and a catering kitchen — one kitchen, one standard.

Tartan Rose opened on Devon Street East in 2010. What began as a neighbourhood café now turns out celebration cakes, custom builds and catering for events across the city — all from the same kitchen, to the same standard.

Produce comes in fresh, we cook in season where we can, and everything that leaves the pass is made from scratch. The flavours are ours.

01
Established 2010
Baking in New Plymouth for over a decade
02
Fresh, seasonal produce
Menus follow what's good right now
03
Made from scratch
Every cake, pastry and platter
04
Café · Cakes · Catering
One team, one standard, three ways in
Freshly baked loaves of bread A coffee being poured in the café
Devon St East · New Plymouth

Celebration Cakes

Shop the cake list.

Minimum 3 days' notice Pickup available Delivery available Finished to your brief

Custom Cakes

A cake built around your idea.

Share your inspiration — a colour, a theme, a photograph — and we'll design a cake around it. Then we quote, you approve, we bake.

01
Share your idea
Colours, flavours, tiers, toppers — or just a picture.
02
We design & quote
Our team confirms the design and the price with you.
03
Collect or delivered
Pickup from Devon Street East, or delivery to your event.
A custom cake being hand-finished
From a colour to a full brief

Café Favourites

The ones people come back for.

View Full Menu
Brioche French ToastBreakfast

Brioche French Toast

A breakfast classic, done properly.

$20.00
Smoked Salmon BagelBreakfast

Smoked Salmon Bagel

Fresh and savoury — a café counter favourite.

$18.50
Guacamole EggsBreakfast

Guacamole Eggs

Bright, fresh and generous.

$24.50
Mexican Masala BenedictBreakfast

Mexican Masala Benedict

Our take on a brunch classic.

$20.00
Iced CoffeeCoffee

Iced Coffee

Cold, smooth and just sweet enough.

$8.50
Almond CroissantBaking

Almond Croissant

Baked fresh in our kitchen.

$6.90
Cinnamon BunBaking

Cinnamon Bun

Soft, warm and spiced.

$6.50
Biscoff LatteCoffee

Biscoff Latte

A caramel-spiced house latte.

$6.50
Cake SliceSweet Treats

Cake Slice

Today's cake, by the slice.

$9.00

Behind the Scenes

Baked here, every morning.

Shelves of freshly baked bread in the Tartan Rose kitchen Cinnamon buns fresh from the oven
One kitchen, three trades

The café food, the cake list and the catering all begin here — from scratch, every day.

Kind Words

From our regulars.

Tartan Rose made our daughter's first birthday cake and it stopped the room. It looked beautiful — and it tasted as good as it looked, which is rare.

Portrait of Sarah Mitchell
Sarah Mitchell
Birthday cake · New Plymouth

Our office lunch came beautifully packed, on time, and disappeared in minutes. We've rebooked three times since.

Portrait of Daniel Ross
Daniel Ross
Corporate catering

The best French toast in Taranaki. Genuinely. I bring visitors here on purpose.

Portrait of Aroha Thompson
Aroha Thompson
Café regular

They designed our wedding cake around a photograph of my grandmother's dress. When it arrived, my mum cried. It was perfect.

Portrait of Emily Walker
Emily & Jack Walker
Wedding cake

Coffee is consistent, the team are lovely, and the cinnamon buns sell out for a reason.

Portrait of Matt Hughes
Matt Hughes
Café regular
A celebration cake with lit candles in a dim room

Tartan Rose

The Story Isn't About Us.
It's About You.

Every coffee we brew

Every cake we bake

Every platter we prepare

Becomes part of your story

A birthday · A wedding · A meeting

A quiet morning · A family gathering

We're simply grateful to be part of those moments.

Tartan Rose · New Plymouth

We look forward to welcoming you.

326 Devon Street East, New Plymouth · Open Mon–Thu & Sat, 7:30am–2:30pm